The Launch of Dunbia’s Sustainable Farming Programme – Farm Green

Today Dunbia launch Farm Green, a new Sustainable Farming Programme, aiming to transfer knowledge and inspire the farming community to reach our shared sustainability goals.

Working in collaboration with industry bodies, Young Farmers Clubs and Colleges, key information and resources will be contributed through Dunbia’s social media pages and digital platforms, using the Farm Green logo and hashtag.

Group Head of Agriculture, Sarah Haire commented:

I am delighted that Farm Green is now live. A lot of time and effort has gone on behind the scenes in developing this programme, to ensure relevance and materiality in delivering key knowledge transfer and learning events for our suppliers. We appreciate our role in helping suppliers to prepare for the policy changes ahead, and we hope this programme will reach far and wide, in highlighting opportunities for improvement and understanding of key sustainability themes.

The first event will see Breedr host a webinar on the importance of data collection on farm. This webinar will help farmers to understand how recording simple metrics can result in significant benefits for margin improvement and management performance, with a key focus on upcoming policy changes.

Ian Wheal, CEO of Breedr commented:

It’s great to join Dunbia for their Farm Green initiative. Breedr works every day with over 3,000 farmers across the UK and for whom the environment has always been a valued element of their future. This increased sustainability focus is accelerating with new net zero targets and ELM schemes. We are excited to share our thoughts and insights on how data can drive future decisions, with data farmers already have.