At the recent Royal Welsh Show held in Builth Wells Sainsbury’s and lamb supplier Dunbia launched a new label for the YFC Lamb Initiative in partnership with Wales YFC. The new label confirms the commitment from all supply chain partners to the initiative which sees over 100 Welsh young farmers receive a premium for their in-spec livestock sold exclusively in Sainsbury’s Welsh stores; now in its 9th successful year.
Pictured from left Paul Edwards (Dunbia), Arwel Jones (Wales YFC Chairman) and John Brocklehurst (Sainsbury’s).