Summer has finally arrived and with it the new season for Spring Lamb. With the coolness of spring passing and the heat of the summer sun finally upon us, we can now enjoy the delicious delights of this truly mouth-wateringly tender meat.
In season lamb is hard to beat. That’s why AHDB, QMS (Quality Meat Scotland) and HCC (Hybu Cig Cymru – Meat Promotion Wales) have come together to help highlight to consumers what sets Lamb apart in terms of flavour, as well as its versatility and simplicity as a cooking ingredient.
A national advertising campaign, supported by TV presenter and chef John Torode, is being launched across video on demand, radio, print, social media & online. The aim is to encourage consumers, with a focus on families and older couples, to add lamb to their shopping baskets.
How to get involved
- Love lamb, then why not share some lamb inspiration this July? Post your favourite lamb recipe or cooking tips online, using the hashtag #MakeItLamb.
Share the facts about red meat and health. Download the nutritional benefits facts from AHDB
- For lots more content, follow AHDB’s consumer social media channels, and join in the chat.