Welsh lamb is a product held in high regard around the globe for its premium quality, superior taste and renowned heritage.  Over 10 years ago, in a dynamic and forward-thinking partnership, Wales YFC, Sainsbury’s and Dunbia founded the Lamb Initiative to support Welsh lamb and young farmer producers.  The initiative, which sees a financial benefit for the producers and Wales Young Farmers for each lamb produced as part of the scheme, held a competition at the Royal Welsh Show to celebrate the ongoing success.

The Inspiration Competition, which invited individuals aged between the ages of 16-40 who actively participate in Wales YFC, to design an added value lamb product.  The options limitless, individuals and teams set off to design a product, which they could demonstrate had potential to sell to the Welsh Sainsbury’s shopper.

Entrants were asked to outline the key specifications for their product including; the background to their idea, cost per diner, cooking time, meal occasion, accompaniments and the packaging.  An additional challenge to this, requested participants to consider the environmental impact of their decisions.  Classically, the leg of lamb is considered superior and as such tends to be the most popular cut and contestants were asked to consider the challenge of better utilising alternative cuts in their final ideas.

Our winner, Cadi Mars Jones scooped the top spot with her product; “Lamb shoulder marinated in Moroccan spices”.  Her lamb dish was ready to grill and was accompanied with a choice of two yoghurts, mint and garlic in addition to beetroot and apple.

Speaking on her win, which sees her have the opportunity to ‘pitch’ her winning idea to the Sainsbury’s team as well as spend some time at a food innovation centre to see how the product could be developed, Cadi commented;

“I am currently studying Food Science and Technology at Cardiff Metropolitan University with high hopes to pursue a career in new product development.  The competition allowed me to gain a full appreciation for the process involved in creating a product fit for the market.  I look forward to spending time at a food innovation centre to further my knowledge in this area. Welsh lamb is a high-quality meat, but in my opinion, is not utilised to its full potential. Creating a partnership between the Young Farmers movement and Dunbia is the perfect way to incorporate the next generation farmers into the food chain, from field to fork and is certainly a promising partnership.”LAMB LIFTS GOLD IN THE INSPIRATION COMPETITION 1


Working across key areas such as supply chain, animal welfare, and sustainable agriculture, you will get involved in all aspects of the agriculture and research and development areas within the business.


This varied role will provide you with an opportunity to get involved in all aspects of the Environmental department and participate in continuous improvement projects within a fast-paced food manufacturing environment.

Human Resources

As your skills and knowledge develop over time, you will get involved in all aspects of HR within a fast-paced food manufacturing environment and your responsibility will increase.

Retail National Account Management

This exciting role will see you gain a wide range of business experience skills, providing support to major UK retail supermarket customer accounts. 

Operations & Commercial

Work in a fast-paced food manufacturing environment gaining a hands-on experience across all aspects of operations, production and commercial with a focus on continuous improvement. 

New Product Development

You will be involved in supporting and managing the NPD process to ensure new and re-developed products are launched successfully. 

Livestock procurement

An exciting opportunity to learn about all areas of livestock procurement within the business, gaining a full understanding of production and operations.

Food Safety & Quality

A hands-on opportunity to understand and impact on food safety, quality and animal welfare across a fast-paced food manufacturing environment. Ensuring legislative compliance, customer excellence and continuous improvement.

Mechanical Engineering

As an engineering graduate you will be hands on and, on the go, working in a fast paced, busy environment overseeing electrical, mechanical and automation projects in a food manufacturing business.

Accounting & Finance

Gain a robust understanding in all aspects of the Finance Function with support at every step of the way to attain the professional qualifications needed to become a finance leader of the future.