As one of the leading meat processors in the UK, Dunbia is delighted to sponsor EAAP 2016 in Belfast according to Mr Jim Dobson, Dunbia Chief Executive.

“Our Agricultural Research Department is central to our vision of driving improvements and efficiencies across our industry through collaboration with industry bodies and academic institutions with the ultimate aim of creating a sustainable and profitable industry for all.  We believe that the UK agricultural industry is among the best in the world and through EAAP 2016 we can showcase it to stakeholders and key influencers from across the globe.”

In addition to platinum sponsorship, Dunbia is hosting an industry session entitled “Meat Quality – The Role of Supply Chain Integration” which has been organised by Dr Ryan Law, Dunbia’s Agricultural Research Manager.

“At Dunbia, we believe that the agri-food industry must strive towards supply chain integration in order to address one of its biggest challenges – lack of consistency in meat quality.” explains Dr Law.

“We have developed an industry session which focuses on the link between Supply Chain Integration and the delivery of consistent, high quality product. We have brought together four speakers who represent this supply chain and who are committed to supply chain integration. Farmer Marc Jones runs a beef and sheep farm in Wales, Will Jackson represent a leading UK retailer, The Co-op and Professor Chris Calkins from the Institute of Agriculture and Natural Resources at University of Nebraska-Lincoln whose research focuses on meat quality and the effects of production systems on quality.  I will complete the panel on behalf of Dunbia and will explain the development of Dunbia’s Integrated Beef Scheme.  We hope that delegates attending this session will leave with a clearer vision of how supply chain integration can and does work.”

“The importance of EAAP 2016 to Northern Ireland and the wider UK agriculture industry cannot be over-stated,” adds Mr Dobson.  “It offers an excellent opportunity to showcase the very best of UK and Irish livestock farming to an international audience and to engage, network and learn from the best in the world.  I would encourage anyone involved or interested in agri-food to attend the conference.”

The 67th EAAP meeting will be held in the Waterfront Hall and Conference Centre from 29th August to 2nd September. Full details of the conference programme are available at: www.eaap2016.org